Capitalizing on The Hair Accessory Craze
This year, as the last one, has seen customers struck by an intense hair accessories for women craze. They cannot get enough of hair adornments – and retailers are making the most of the craze by supplying embellishments.
Barrettes and bows, clips and combs, scrunchies and scarves: you name it, and they have it. In fact, these hair accessories are everywhere – on ramps, at classrooms and offices, at pool parties and social gatherings. Wherever you turn to, you will find women sporting amazing hair accessories.
To stand out from the crowd, it is best stores stock up a variety of hair accessories in all colours and materials available because everything, from modal to plastic to wires are being preferred by customers.
Barrettes and bows, clips and combs, scrunchies and scarves: you name it, and they have it. In fact, these hair accessories are everywhere – on ramps, at classrooms and offices, at pool parties and social gatherings. Wherever you turn to, you will find women sporting amazing hair accessories.
Fans
Fans of hair accessories can be found sporting bejeweled embellishments at Chanel, Simone Rocha and Ashley Williams, or off the runway, on the street sporting sparkly stars clipped to their hair or even showing loyalty to high profile persons like the Duchess of Cambridge, who has championed statement headbands and velvet hair ribbons, by wearing handmade headbands for adults.Retailers
Industry experts advise it is best to stock up on accessories like headbands and barrettes because the craze for these accessories is going nowhere soon. The fad is here to stay. In fact it is coming into the mainstream from a youth market and it is going to stay that way.To stand out from the crowd, it is best stores stock up a variety of hair accessories in all colours and materials available because everything, from modal to plastic to wires are being preferred by customers.
Predictions
Experts call 2019 the year of the headband and for reasons justified. Sales soared with fashion houses and stars all adopting the stylish hairband and flaunting it like never before. In fact, the fad was predicted to long continue into 2020. What with greats like Deepika Padukone flaunting the headband at some of her movie promotionals this year. Infact, the prediction proved right with social media influencers and users all promoting the headband in photos, videos and write-ups as well.Nostalgia
Experts attribute this surge in a love for hair accessories to growing nostalgia for the fashion of 1990s. This has to do with the fashion world’s obsession with all things old. The trend began with powerhouses like Gucci celebrating old styles on their ramps. Easy to wear and inexpensive hair accessories like scrunchies, hair scarves and hair combs allow women to feel bedazzled and different from a mundane boring everyday look. These accessories enhance the attire and the facial profile.